Content Design | Visual Identity | UI/UX

DATA CTRL is a collaborative project for the NYC Media Lab x Consumer Reports Privacy Policy Prototyping Challenge. Our team prototyped an online educational tool and chatbot to provide users information on the consequences of their data agreement and to have a single location to control their data outcomes across multiple websites. Over the course of a short dialogue, users could ask about the different components of a privacy policy and specify exactly what settings they want. The focus of the project was on user research, content design, and art direction.

image of the finished splash page of DATA CTRL image of initial wireframe mockup

WIREFRAME



screenshot of initial introductory information layout

INITIAL INTRODUCTORY INFORMATION LAYOUT

a GIF of a later iteration of the indtroductory information page with the implementation of the vertical scroll

FINAL INTRODUCTORY INFORMATION LAYOUT

Our chatbot, Deecee, would ask the user their comfort levels with different privacy settings, and explain what changing them would mean. Deecee helps users connect with the consequences of their data choices and have a single location to control their data outcomes across multiple websites. Over the course of a short dialogue, you could ask about the different components of a privacy policy, and specify exactly what settings you want.




screenshot of the first page of DEECEE

DEECEE MAIN PAGE LAYOUT

image of a possible user conversation with DEECEE

DEECEE GENERAL LAYOUT

// FINAL PITCH PRESENTATION

We presented our prototype to a live audience of 80 people including the Consumer Reports team. You can find the presentation below:



This project was created in collaboration with Mary Ann Badavi, Bhavya Gupta, Jason Li, and Rosa Ng.